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How Custom Packaging Increases Client and Employee Relations

Gift giving is a nice way to show your gratitude and is always appreciated when received. But what if you wanted to make a more meaningful impact than just throwing a gift into a bag and filling it with tissue paper? Custom packaging offers a finishing touch to a gift that can take your present to the next level. Custom packaging can come in many forms. It could be the colour, materials, printing and branding that is used. 

The main premise behind custom packaging is to elevate the act of gift giving into an experience. Invoking a positive emotion creates a connection between the giver and the receiver. By doing this a steady relationship can be formed, which in turn creates better client/employee relationships that have many benefits like increased brand loyalty and repurchases. 

Custom packaging also invokes a perception of elevated value. If the package is customized for they will feel like it is specially made for them. It is part of the experience that you want them to be engulfed in. A study done by Deloitte said that 1 out of every 5 customers is willing to pay 20% more for a personalized or exclusive product. This means a great opportunity to increase sales and customer loyalty. 

With that said here are some custom packaging options to consider for the upcoming gifting season below: 

Ribbons are a great way to add a satisfying finishing touch on a gift. They are elegant and simple to use and can provide a nice touch of colour. Ribbons can also be customized based on colour, size, and even have something printed on them such as a logo or a nice message. 

A Full Colour Tote serves two purposes. It can be used as a gift bag but also is reusable. This gives the receiver another gift. Reusable tote bags can be customized in any kind of way and serves as a great way to reduce waste.

Another option is wrapping paper. This is an option to create a clean and crisp package. Wrapping paper is fully customizable in terms of what you can get printed on it. Full colour images can be printed onto the paper to achieve any look and experience you need.

The next option is paper bags. They offer a classic and simple look that gives the gift a rustic feeling. There are also paper bags that are sustainable and made of 100% natural kraft. Which shows that you keep the environment in mind as a company. 

Tissue Paper is a main staple when it comes to gift giving. It’s a way to create mystery and excitement for the receiver. It also shows that you pay attention to detail. Another advantage of tissue paper is that it is reusable and can be recycled as well as compostable and biodegradable. 

Finally we have mailer boxes. These boxes are fully customizable from the top to bottom, inside and out. Have anything you want printed on them whether it be logos, prints, or a message. This is a box that will take your brand to the next level. 

It is important to keep in mind that the meaning behind customizable packaging is to create the emotion of happiness and take into account the receiver’s experience. If they have a good experience they will associate your brand with positive feelings and be more likely to have a positive relationship with your brand. All of these components contribute to a successful meaningful gift. 

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