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How Branded SWAG Can Your Help with Fall Stress

Fall 2020 is quickly approaching and that provides new challenges. Fall marks the time when the weather is cooling down,  which means that daily exercise breaks might not be as accessible. As the year is nearing closer to an end the busy season may be a few weeks away. Children are back to school and holidays are around the corner. A lot of changes have been made this year and adjustments can be quite stressful. But there are things that you can do as a brand that can encourage your employees and clients to destress and be on top of their game. Showing gratitude and concern over your employees can lead to a sense of appreciation and show that you care about your employees and clients. This leads to better attitudes and improved performance.

As the cold weather approaches getting outside for a quick break won’t be as convenient anymore. These outdoor breaks serve as a way to reduce stress and can be a source of ideation. This means that a potential outlet for stress for many may not be an option in the colder weather. So a new outlet is needed to provide stress relief. Attitudes and moods may change because of the colder temperatures and lack of sunshine. With a seasonal change taking place, it is important to take into account what mind frame and stress levels your employees have so that you can provide some help when dealing with stress

A lot of working families will have additional stress due to their children going back to school, as their health and safety is a top priority. The second part of the year has major holidays such as Thanksgiving and Christmas which can be used as something to look forward to. Being able to connect with family and friends can be an outlet for stress. But due to COVID-19 things may look different for this year. 

The later half of the year commonly marks the beginning of a busy season which means a heavier workload. With more work needed to be done in a new environment. Many people may see this as a challenge because they are not in a space where they can walk over to a colleague and easily ask for help. Stress can easily build up so it’s important to provide something that can be of use and remind them that their mental health is important and that they’re being appreciated.

Raising morale is key to a successful workforce. As an employer it is important to strengthen your relationship with your employees and encourage a healthy state of mind. An outlet for stress, a clear mind and a sense of gratitude can result in better performance. So here are some items that will help. 

The first item is something so simple but goes a long way. A stress ball is an underrated item that helps reduce stress because of its physical effects. David Posen, a stress expert, says  “at least some of that stress energy can be channeled towards a physical object”, referring to a stress ball. Being able to squeeze and release an item can help reduce stress because it allows the user to release pent up emotions. It also is a very cost-effective item that helps strengthen the hands. This could be very beneficial if the person has been clicking and typing away all day. 

The next item is something to remind them to take care of themselves and to prioritize their own physical and mental health. It seems like a typical item when it comes to self-care but a bath balm kit can be really rewarding. A gift set shows gratitude and the bath balm can help calm the mind and body. Aromatic scents also help with reducing stress, “Aromatherapy can reduce the perception of stress, increase contentment, and decrease levels of cortisol, the “stress hormone.”

The final item takes care of the mind completely. And is proven to reduce stress and calm the mind. “Coloring has the ability to relax the fear center of your brain, the amygdala. It induces the same state as meditating by reducing the thoughts of a restless mind. This generates mindfulness and quietness, which allows your mind to get some rest after a long day at work.” By taking the time to colour, it benefits the user because at that moment they are not thinking about what they are stressed about and can fully just relax. It is an item that has become extremely popular for its effects.

All these items can have a positive effect on the user and can be considered a gift of appreciation. They are all things that are cost-effective but also consume little effort to do. By providing these items you will promote better mental health and assist with helping their work life. With the year wrapping up a gift to make sure your employees and clients know that they are appreciated really makes a difference in their daily life. It is important to have your brand on these items when gifted so that you can make a deeper connection and show that you care about your employees and clients. At the end of the day we all experience stress, so a little gift of appreciation and use can go a long way. 


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